#51: New BigLaw Partners: Business Development Strategies

Listen here: New BigLaw Partners: Business Development Strategies

Newly promoted partners often find themselves juggling client demands and firm obligations, making it hard to find the time to generate their own business. So, how do you build a pipeline, stay on top of your follow-up with clients and potential clients, and be bold enough to ask for work without hesitation? Having a structured and strategic approach is critical, as is valuing and building relationships rather than just selling in a transactional way. You also have to create and define a clear brand and reputation as a partner, and take steps to reintroduce yourself in this new role, both internally and externally in your firm.