#7: Building Your Brand, Visibility, and Reputation to Advance Your BigLaw Career with Christie Bilbrey

Listen here: Building Your Brand, Visibility, and Reputation to Advance Your Big Law Career

Having a personal brand in BigLaw is critical – whether you’re just starting your legal career or you’re an experienced lawyer. You can’t afford to wait for opportunities to come to you, or for your potential clients to automatically understand what makes you different from your competitors.

Your firm may have a great website, with a detailed bio for you, but that’s not enough.You need to take control of your narrative to gain visibility as a legal expert and leader by developing your personal brand and using it to grow your reputation.

 In episode 7 of Big Law Life, I’m joined by Christie Bilbrey, a PR firm owner, brand strategist, and host of The Business That Story Built podcast, who previously worked in business development at Paul Hastings for seven years. 

 We discuss practical strategies for lawyers at any stage of their careers to distinguish themselves in the competitive landscape of BigLaw – including by being clear about what sets you apart, understanding how to build relationships with the legal and business press, delving into what it means to leverage social media (including LinkedIn), and creating content that is meaningful to your target clients.